Start Your Campaign


Presented by PROCURE, PNEUVEMBRE® is a campaign specifically geared towards the automotive industry. The goal of the PNEUVEMBRE® campaign is to raise awareness amongst Quebecers about prostate cancer during the winter tire change period.

From October 15th to December 1st, 2020, participating retailers can invite their clients to make a donation to PROCURE by adding $4 to their bill, or $1 for each tire changed, bought or stored. 

Every dollar raised by the car dealership  or mechanical shop gives an extra chance to win these prizes.

To start your PNEUVEMBRE campaign, you need to follow these 4 steps:

  1. Fill in the PNEUVEMBRE® registration form. To register, click here.
  2. After you have completed your registration, you will receive the promotional material by mail - a FREE Starter Kit which includes the following items:
    • 1 Thank You wall display
    • 100 Tire-shaped coupons
    • 2 Counter-top displays
    • 3 Campaign buttons
    • 3 Danglers
    • 250 Tire caps to offer after a donation
  3. Verify that a $1 non-taxable item has been added to your billing system
  4. Schedule a meeting with your technical advisers to inform them about the PNEUVEMBRE campaign and the contest.

You are now ready to help fight against prostate cancer, one tire at a time.

Register to PNEUVEMBRE®

If you have any questions, you can contact a PROCURE representative at 1 855 899-2873 or 514-341-3000.

A Starter Kit includes the following items:

ONE Thank You Wall Display

Choose a visible wall on which donors will stick their tire-shaped coupons. (91cm x 30.5 cm / 36 inches x 12 inches)


100 Tire-shaped coupons

Your customers can write their names on the coupons and stick to your Donor Wall. You can order additional Donor coupons by multiples of 100.


TWO counter-top displays

Place the counter-top displays on your technicians’ workstations.  (25.5cm x 32.5cm / 10 inches x 11.75 inches)


Suggested presentation

Rally your team to support the 12 Quebecers a day that are diagnosed with prostate cancer.

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If you have any questions, you can contact a PROCURE representative at 1 855 899-2873 or 514-341-3000.

I want to register
6 months ago
Précision Acura
7 months ago
West Island Ford Lincoln
8 months ago
Précision Acura
8 months ago
Arbour Volkswagen
8 months ago
Sherbrooke Mitsubishi

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