Presented by PROCURE, PNEUVEMBRE® is a campaign specifically geared towards the automotive industry and requires no financial commitment from car dealerships or tire dealers. The goal of the PNEUVEMBRE® campaign is to raise awareness in Quebecers about prostate cancer during the winter tire change period.


Because every day 12 Quebecers are diagnosed with prostate cancer, the number 12 is even more important. This year, the PNEUVEMBRE campaign is sure to pique the interest of technical advisors from car dealerships or tire dealers with the PNEUVEMBRE® Contest. From October 15th to December 1st, 2020, participating retailers are asked to invite their clients to make a donation to PROCURE by adding $4 to their invoice, or $1 for each tire, with one of the 3 following activation :

  • Tire change
  • Tire sale
  • Tire storage

Every dollar collected by the car dealership or tire dealer earns you a chance to win one of 12 meals for 2 at La Cage | Brasserie Sportive and also gives you more chances to win one of the big final prices (TBD).

Prizes to win (all prices are offered free of charge by our partners)

Every week, in partnership with La Cage | Brasserie Sportive we will draw 12 meals for 2 among all participating dealers and tmerchants who have e-mailed the results of soliciting donations, using the donation solicitation report form. An electronic copy of the form is available by clicking here.


*See Contest Rules

How Do I Participate?

Nothing could be easier! Enter for free to participate in PROCURE’s PNEUVEMBRE® contest.

To enter your business for free (dealer or tire dealer), FREE REGISTRATION.

This contest is open EXCLUSIVELY to car dealerships or tire dealers having a place of business in Quebec. Only one entry per car dealership or tire dealer. A list of participants will be posted on the site for the duration of the contest