Presented by PROCURE, PNEUVEMBRE® is a campaign specifically geared towards the automotive industry. The goal of the PNEUVEMBRE® campaign is to raise awareness amongst Quebecers about prostate cancer during the winter tire change period.


Because every day 12 Quebecers are diagnosed with prostate cancer, the number 12 is of great importance. This year, the PNEUVEMBRE campaign is sure to pique the interest of technical advisors from car dealerships or mechanical shops with the PNEUVEMBRE® Contest. From October 15th to December 1st, 2020, participating retailers can invite their clients to make a donation to PROCURE by adding $4 to their bill, or $1 for each tire, with one of the 3 following activations :

  • Tire change
  • Tire sale
  • Tire storage


Every dollar raised by the car dealership  or mechanical shop gives an extra chance to win these prizes: 

Grand prize:  Three tire sets of a 1000$ value each, all offered by  Stox Distribution in the form of gift certificates, each valued at 1000$, will be offered to three (3)  car dealerships or mechanical shops amongst the ones who have raised over 1000$ before December 15 2020 by 5 p.m.

WEEKLY PRIZES* 12 meals for 2 (valued at 50$) every week during the month of November at La Cage | Brasserie sportive offered among the dealerships/mechanic shops that have raised above 100$ per draw period (view periods in the Contest Rules)

Every week, in partnership with La Cage | Brasserie Sportive, we will draw 12 meals for 2 among all participating dealers and mechanical shops who have e-mailed us the results of their fundraising, using the donation solicitation report form. An electronic copy of the form is available by clicking here.

*See Contest Rules

How to Register?

Nothing could be easier! Enter for free to participate in PROCURE’s PNEUVEMBRE® contest.

This contest is open EXCLUSIVELY to car dealerships or mechanical shops having a place of business in Quebec. Only one entry per car dealership or mechanical shop is required. 

A list of participants will be posted on the site for the duration of the contest

I want to register
8 months ago
Précision Acura
9 months ago
West Island Ford Lincoln
9 months ago
Précision Acura
9 months ago
Arbour Volkswagen
9 months ago
Sherbrooke Mitsubishi

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